Fam is a fast, modern, and casual Asian restaurant.

Client: FAM

Role: Graphic Designer

Project: Brand and Menu Design

Timeline: 2018

CHALLENGE

Fam is on a mission to craft a thrilling dining experience that leaves no room for compromise. Their vision extends beyond simply offering authentic and delicious food; it also embraces a commitment to using healthier and fresher ingredients, benefiting individuals, our community, and the planet. In pursuit of this mission, Fam sought to create a brand that mirrors the simplicity and organic essence of their environment.

SOLUTION

I have meticulously crafted a visual identity system that celebrates all things positive about Fam: freshness, food, and friendliness. This system exudes boldness, simplicity, and an organic feel, perfectly aligning with contemporary aesthetics and the relaxed atmosphere of a casual eatery.